Gallo Be Thy Name: The Inside Story of How One Family Rose to Dominate the US Wine Market by Jerome Tuccille

Gallo Be Thy Name: The Inside Story of How One Family Rose to Dominate the US Wine Market

Book Title: Gallo Be Thy Name: The Inside Story of How One Family Rose to Dominate the US Wine Market

Publisher: Phoenix Audio

ISBN: 159777250X

Author: Jerome Tuccille


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Jerome Tuccille with Gallo Be Thy Name: The Inside Story of How One Family Rose to Dominate the US Wine Market

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Rising from abject poverty in the early 1900s to create the most successful wine company in the world, the Gallo family used hard work, strong values and unfettered ambition to fuel their success. In Gallo Be Thy Name, biographer Jerome Tuccille follows the Gallo family as they ride the turbulent tides of American history, from Prohibition to the Great Depression, from the '90s wine boom to today's financial gyrations. He goes beneath the shiny surface of the Ernest & Julio Gallo Winery to unearth a sweeping story of passion and power that could only be told in America.